MAC Cosmetics - A Canadian Original

2-Day shoot in Toronto, Ontario. This spot featured nine specialty talent (headlined by Olympic Gold Medalist and World Champion Figure Skater, Tessa Virtue) bringing MAC Cosmetic's first national campaign to Canada.


Developed for an integrated campaign consisting of a combination of 3 different shoots including the Campaign Spot (and cutdowns), Testimonials for social and web, and Campaign Photography (for Mass Print, OOH and POS).


Features the track "Odessa" by Caribou.

Previous

Canada Dry Ginger Ale - It's Ale

Next

Canada Dry Club Soda - Soda Smart - Museum